After a six month period that has left music lovers and those of us who work in the industry reeling from the loss of a few legends, I found myself reminiscing on my year in live music events. It's at times like these when I am ashamed to admit that I never experienced Bowie or Prince live and start to rue the fact that I also missed out on Freddie Mercury, Michael Jackson and Whitney.
The £16 billion that music generates for the UK economy annually speaks for itself in terms of the value of music as a commercial commodity. However, it is the impact of music used as the soundtrack to brand activation, which elevates an event, superseding a regular launch or sampler, and transforms it into a memorable experience, that makes music the ultimate activation tool.
Productive trip to Doha this week with fantastic media and brand partners for upcoming projects of considerable significance at Katara Studios, the facility operationally managed by Metropolis and truly trailblazing in the region. Great to see friends and colleagues there, who are working so hard to further perfect what will be a world-leading audio and audio-visual facility.
