The Guild of Music Supervisors, Canada (GMSC), in partnership with the organisers of Canadian Music Week, have announced the first ever Canadian Sync Awards on 12th May. Canadian Music Week, now in its 37th year, is currently in full swing (7-13 May), and takes place across 7 nights, showcasing over 800 bands in 40 live venues in Toronto.  The GMSC is a not for profit organisation whose mission is to promote the craft of music supervision for the mutual benefit of all media stakeholders in film, television, games, advertising, trailers, and emerging media.

Qatari composer and record label founder Dana Al Fardan on realising her childhood dreams and her mission to put Qatar's music industry on the world map. Words by Emma Bartholomew. 

Excited to be co-hosting Midem's official UK launch in partnership with UMA Music at the stunning Bunga Bunga Covent Garden. The night will be a chance to discover what this year's Midem - Reed MIDEM - a member of Reed Exhibitions Showcase Page has to offer, which includes a dedicated live day in partnership with Pollstar, and some fantastic initiatives bringing in the best & brightest of our industry.

Board any Qatar Airways flight and you will experience the music of Qatari composer, Dana Al Fardan. Being appointed the airline’s Official Composer was just one of the highlights of 2017 for Dana, not just at home in Doha, but internationally. Another was writing a track for Syrian superstar, Assala Nasri’s latest album. The song, Sandoo’ Segheer, has enjoyed huge global success with over 4 million plays across Spotify and YouTube.

Coversion, the sync-focused covers catalogue, is delighted to announce a sync partnership with Instant Love, the new release from Instant Records, part of The Orchard group. Particularly apt in the month the UK has celebrated the female contribution to the music industry with AIM’s annual Women In Music conference, the album showcases female renditions of songs traditionally sung by men about women, breathing new life into a collection of iconic material, which has collectively enjoyed decades of success.

The 2nd part of the piece on music PR tips I was asked to write by the brilliant team at Synchtank's Synchblog. Discussed some of this advice in a masterclass I delivered to students studying at ACM's Metropolis Studios campus yesterday. Very inspiring group of emerging artists..

In part 1 of this series, Music PR specialist Emma Bartholomew took us through 5 key considerations for building your PR strategy. In part 2 she looks at when to hire a PR, what to expect from a PR campaign, and specific advice for running sync-specific PR campaigns.

Looking to up your PR game in 2018? Music PR specialist Emma Bartholomew kicks off this 2 part series with 5 key considerations for building your PR strategy.